Adapt your driving to the appropriate type and condition of road you are on.
In particular
• Do not treat speed limits as a target. It is often not appropriate or safe to drive at the maximum speed limit
• Take the road and traffic conditions into account. Be prepared for unexpected or difficult situations, for example, the road being blocked beyond a blind bend.
Be prepared to adjust your speed as a precaution
• Where there are junctions, be prepared for road users emerging
• In side roads and country lanes look out for unmarked junctions where nobody has priority
• Be prepared to stop at traffic control systems, road works, pedestrian crossings or traffic lights as necessary
• Try to anticipate what pedestrians and cyclists might do. If pedestrians, particularly children, are looking the other way, they may step out into the road without seeing you.